G-SHOCK, the watch that introduced the new concept of toughness to the timepiece.
It began with a daring challenge to conventional knowledge, a developer's idea that it was feasible to make a watch that would not break even if dropped, and Project Team Tough was formed in 1981 to build it. Over the course of nearly two years, the team built over 200 prototypes one after the other.
They eventually came up with a shock-resistant structure. This marked the birth of a technology that is tough to the core.
Since then, G-SHOCK has been persistent in its pursuit of higher toughness in all aspects, from structure and materials to functions.
They eventually came up with a shock-resistant structure. This marked the birth of a technology that is tough to the core.
Since then, G-SHOCK has been persistent in its pursuit of higher toughness in all aspects, from structure and materials to functions.